Offer the program to your customers as a way to enhance the value of your products & services.
Hold contests for using your products. Great for marketing and encouraging product usage.
Use the message board and other tools to discuss new products, promotions and special offers.
Offer a free membership to potential customers, who will then see your brand and products upon joining.
Allow existing customers to give away memberships, thereby increasing referrals and word-of-mouth.
Give away codes when posting promotional videos to encourage viewership and attentiveness.
Give out memberships to people who follow your social media pages, boosting your follower numbers.
Add a diet tracking program to your website as a way in increase your hit counts and pageviews.
Offer the program as an incentive for joining your email newsletter; a way to boost your subscriber numbers.